Pugster.com Gets Charming License - "Its Happy Bunny" Italian Charms

Pugster, Inc., a leading manufacturer of jewelry charms and body jewelry, announced today that it has entered into an agreement with Jim Benton Design Studios, Inc. to manufacture and sell Italian charms branded with the Its Happy Bunny character.

Pasadena, CA November 20, 2004 -- Its Happy Bunny has a large following and is popular for its often crude but always witty rhetoric. Happy Bunny creator, Jim Benton, a Detroit-area artist and writer, has become a popular little bunny with teenagers and adults alike. The huggable, naughty little bunny is a licensing phenomenon and can be found on everything from stickers, T-shirts and shot glasses, to energy drinks, breath mints and toilet paper.

Targeting the teens and tweens, Pugster has developed the Italian charm line in cooperation with the Jim Benton licensing team and expects the Happy Bunny charms to make many happy ustomers.

We are so excited to have the Its Happy Bunny line, says Pugster VP Suzanne Hallam. They will be manufactured to be interchangeable with every major charm on the market today. This is a really fun line to have and our marketing will reflect that.

Pugster has started an aggressive marketing plan to license and distribute jewelry products and now carries over 6,000 Italian charm styles. Pugster is unique in its marketing approach, and provides high quality items at discounted pricing, becoming one of the largest sellers of Italian charms in the United States. In just two years the company has jumped to the top of the list for online jewelry sellers with numerous online portals including Amazon, Yahoo, and eBay - where they are the fastest growing company and overall the third largest seller on the site. In addition they have their own site at www.pugster.com

Italian charm links make a perfect gift for those who like to create their own style and make a statement. The interchangeable charms link together to create a stretchable stainless steel bracelet and can be personalized using various charm themes. From birthstones, to cities and landmarks, Italian style charms are quickly becoming a staple in fashion accessorizing. Recently celebrities like Paula Abdul, Hilary Duff, Paris Hilton, Carmen Electra, and Kelly Osborn have been spotted with the bracelets.

About Pugster Inc.
Pugster, Inc. is a leading manufacturer of jewelry products for worldwide distribution. Pugsters product line includes Italian Modular Charm Bracelets, Body Jewelry and other Fashion Jewelry Accessories. Pugster, Inc. is located in Pasadena, CA. For more information on Pugster and its complete line of products, please visit the company web site at www.pugster.com

For more details: Contact: Suzanne Hallam
Email: e-mail protected from spam bots
2835 Sierra Grande, Pasadena, CA 91107
626-356-1881

http://www.pugster.com
http://www.jimbenton.com

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